If your agency doesn’t have a winning digital presence, you will be left behind. It’s no secret that social media takes up a huge part of everyone’s day. Whether it’s scrolling through Instagram, flicking through TikTok or checking LinkedIn, we’re constantly bombarded with content. And, as the number of social media users continues to grow, the number of opportunities for digital marketers continues to broaden. When used correctly, social media can be a very powerful tool that brings your agency a lot of benefits. Here are five ways in which your agency can leverage social media for its own marketing, regardless of how big, small, old or new your agency is.
1. Driving Traffic
Your social media platforms are the perfect place to direct traffic to your website. Using platforms such as Instagram and LinkedIn to tease content such as blogs is a brilliant example of an easy way to direct traffic to your website. This will help you to increase the visibility of your website, blogs and other social media platforms. These types of posts also have other benefits such as reaching new audiences, and if the content they see is engaging and relevant, it could potentially convert these viewers into customers. Social media is a brilliant way to reach a wider audience and improve SEO by targeting each angle of your target audience.
2. Small Budget, Big Audience
We all know that you can access social media for free, so use that to your advantage. There are many different ways to market your agency, products or services cost-effectively using social media. You can simply grow your social media by ensuring that you are consistent with posting across all platforms. As well as posting relatable and relevant content for your audience, making sure you include relevant hashtags to get your content infront of more people has been proven to be an effective strategy. This is great for your agency as it keeps costs low and can achieve some amazing results.
Insights and data can also help you become aware of the behaviour of your audience. This will be beneficial when growing your audience as it allows you to find out the best times to interact with them. This means you can post at optimal times and receive the most engagement. Insights can be accessed for free on platforms such as Instagram and Facebook when using a business account. So make sure you keep an eye out on those numbers and use them to your advantage!
3. Follow Your Competitors
It’s safe to say that almost every agency will have a presence on social media, including your competitors. This is your chance to get an understanding of their strategies and how they appeal to their audience, or even finding out what they are doing wrong. You can see all of their content and what works well, as well as to engage with them. Use them as a test and take the winning points to use for your own socials, obviously in your brand’s own way. Straight copycat behaviour won’t work.
Go through the posts, likes, and comments and gauge an understanding of the audience. This is an opportunity to also see what your competitors are not offering the audience, the questions the audience is asking and how you can answer these questions. Social media is a great way to provide good customer service to your audience, according to HubSpot 90% of Americans use customer service as a factor in deciding whether or not to do business with a company. If you figure out the faults in your competitor’s customer service by studying their social platforms, you can ensure yours is better.
4. Brand Awareness
When looking to attract a large audience, you must use the visual aspect of social media to create a brand identity and grow brand awareness. Brand awareness is the measure of how memorable and recognisable your brand is to your target audience. You need to create an identity that customers will be able to pinpoint you with, be unique. Once you have gained the attention of your audience with a good image of your brand, they will relate to the content and feel more connected to you. Once that connection starts to build it creates the potential chance of the audience crossing the line to customers.
Brand awareness isn’t about selling, but about humanising your agency so your audience can build a relationship with you. Which follows nicely into our fifth and final point.
5. Building Relationships
Social media opens up the gateway to both direct and indirect communication with your target audience. Communication can be in many different forms online, from the audience interacting with a poll on your story or directly messaging your page. Constant communication will eventually build a relationship between you and your audience. Creating relationships with your audience is extremely important, it allows them to trust you as well as the product or service you are providing.
Interacting through social posts, and learning what your audience likes and dislikes breaks the barrier between just buying and selling. You can then use this to your advantage and implement an improved marketing strategy to allow your audience to convert from potential customers to loyal customers.
Social media can be powerful when used correctly. Take time to invest in your social media and see the benefits within your agency. What’s stopping you?