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News, opinion & advice.

ZH’s Guide To Putting The ‘Fun’ in Funnel Marketing

In today’s world, marketing is more important than ever. As businesses compete for customers’ attention, it’s crucial to stand out from the crowd. Understanding your audience’s journey, from first impression, all the way through to becoming a customer, will allow you to make sure their understanding of the value your agency offers is cemented. That’s where funnel marketing comes in. Funnel marketing is the process of guiding potential customers through a series of steps, from

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Steps For Creating A Stronger Agency Brand

Your agency’s brand is responsible for positioning and communicating the value you have to offer. A strong brand alone can be enough to differentiate from your competitors, but generating & maintaining a leading presence is never easy. Creating a stronger agency brand is a multi-step process that involves understanding your audience, defining your unique value proposition, creating a consistent visual identity, developing a strong online presence, building relationships with clients and partners, all whilst staying

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5 Ways Your Agency Can Leverage Social Media For Its Own Marketing

If your agency doesn’t have a winning digital presence, you will be left behind. It’s no secret that social media takes up a huge part of everyone’s day. Whether it’s scrolling through Instagram, flicking through TikTok or checking LinkedIn, we’re constantly bombarded with content. And, as the number of social media users continues to grow, the number of opportunities for digital marketers continues to broaden. When used correctly, social media can be a very powerful

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7 Reasons Why Your Agency Should Have a White-Label Partner

White-label partnerships solve problems. They provide opportunities to improve product quality, account growth and personal development.  In the interest of time, I’m not going to list the daily challenges every agency owner faces. Or, for that matter, the hurdles any agency team has to overcome, from Account Managers, to Sales Reps, to Client Services Directors, you know the pains of growing an agency.  Today, I’m going to focus on some specific short-term challenges (the “oh

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An intro to ZH.Agency and its (hopefully) interesting story

We’ve had a funny route to where we are now as we focus on our agency-to-agency, (or ‘A2A’ as Wis masterfully abbreviated) offering.  The inception of ZH was the result of a bold decision from the core team of a tech startup; we took a step back from day-to-day operations, to look directly at the following: “What are we best at?” That question will be repeated later in the piece, but in 2018, that fundamental

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