Benares
- partnermultiplier
- ProjectWhite Label
- CategoryDemand gen
- Year2021
5.65 roi
In under 100 days
Michelin-Starred modern indian cuisine in the heart of Mayfair, London.
Partnered with an agency partner, Multiplier, we were engaged to assist Benares’ in-house marketing exec. to grow their local clientele base.
Michelin-Starred modern Indian cuisine in the heart of Mayfair, London.
Partnered with an agency partner, Multiplier, we were engaged to assist Benares’ in-house marketing exec. to grow their local clientele base.
Our Approach
Launching a New Menu & Driving Repeat Custom.
To get bums on seats for the lunchtime menu, we rolled out some quick wins on the Benares’ website. This included on-page optimisations & wider SEO efforts.
We focused on driving repeat visits for the lunch-time menu, as well as a heavy focus on driving lucrative corporate bookings.
We utilised the client’s existing mailing list alongside a growing social media presence to generate website traffic – from there, a simple booking function allowed Benares to fill up their tables weeks in advance.
- Site Optimisation.
- On-Page SEO.
- Created & mounted FB chatbot.
- Launched automated email sequences.
- Created and published a promotional video series.
- SMM to support with refreshed content.
- Regular blog articles.
- Paid media support (IG).
The Results
Over 365% ROI in Under 100 Days.
Delivery:
- 144x Social Posts.
- 6x SEO Optimised blogs.
- 9x Email Campaigns.
- >12k Emails Sent.
Outcomes:
- 193 Tables Booked
- 68k Social Reach (Organic).
- 47k Social Interactions (Organic).
- >6k Site Visitors.
- >500 New Social Followers.
- 46% Av. Email Open Rate
- 21% Av. Email CTR
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Testimonial
