- ProjectWhite Label
producing a concept to excite & engage
Lenovo approached our agency partner, Sherpa, to help brand the upcoming Incentives Event for Q1 2022.
They wanted to make it fun, engaging, and memorable. Most importantly, it had to be ‘shareable’ – i.e. it needed to look good on LinkedIn.
Sherpa brought us in to produce some options for the Lenovo team to review.
Make fun stuff that gets people engaged on social – a perfect brief.
The ZH creative team looked at contextually relevant pop culture references that might resonate strongly with the audience: middle-aged, ambitious individuals in enterprise tech sales.
We narrowed it down to a final three…
introducing – lenovo rocks
After some deliberation, Lenovo opted for the ‘Lenovo Rocks’ – a fun spin on Ibiza Rocks.
The concept resonated strongly with the campaign’s audience, as well as providing something ‘out-there’ to liven up the office (& their LinkedIn feeds…)
Lenovo held a super fun day for their staff to celebrate the office opening back up, as well as the start of a pivotal quarter for sales targets.